Course Description

In this course you will learn how to attract clients with a read + lead magnet and make them a bite size offer to "pay to play" with you!

LEARN STEP-BY-STEP HOW TO GET OUT OF OVERWHELM AND INTO ACTION
+ BUILD THE FOUNDATION FOR YOUR MARKETING PLAN IN 6 WEEKS!

MODULE 1 :: READ MAGNET/BLOG

You will create:
1. Published blog post
2. Pin-ready graphic template
3. Content upgrade to drive blog traffic to lead magnet
Your first or next read magnet will be DONE, yay!

MODULE 2 :: LEAD MAGNET/OPT-IN

You will create:
1. Landing Page
2. Audio, Video or PDF ready for delivery
3. Thank You Page
Your first or next lead magnet will be DONE, yay!

MODULE 3 :: NURTURE WITH NEWSLETTERS

You will create:
1. About me video
2. Branded newsletter template
3. Autoresponder series for your opt-in
Your first or next email "nurture sequence" will be DONE, yay!

MODULE 4 :: BITE-SIZE OFFER

You will create:
1. $7-$47 Signature Offer
2. Invitation (Sales) Page
3. Thank You Page
Everyone new to your list has a "no-brainer" opportunity to "pay to play" with you, yay!


Business Coach + Brand Designer

Julia Slike

Course curriculum

  • 1

    WELCOME!!!

    • VIDEO + Course Overview

  • 2

    Week 1 Read Magnet

    • Start Here! Pre Class Survey

    • Video: Why, What, When, Where + How To Blog (27 min)

    • HOMEWORK: Submit Here

    • HOMEWORK: Survey

    • ITINERARY: Check list
  • 3

    STEP 1 Craft/Draft/Proof Your Post

    • WORKSHEETS

    • BLOG BANK

    • TEMPLATE

    • VIDEO: How to set up a blog in Strikingly (16min)

    • VIDEO: How to set up a blog in Square Space (15min)
  • 4

    STEP 2 Put Your Post to Work for You: Design a Content Upgrade

    • Create Pin-ready graphic in Canva (11 min)

    • EXAMPLES: Julia's Blog Post Graphics

    • EXAMPLES: Julia's Content Upgrades

    • TAKE ACTION
  • 5

    Week 2 Lead Magnet/Opt-in

    • VIDEO: Welcome to Week 2 (7min)

    • ITINERARY: Week 2 Checklist

    • HOMEWORK: Submit Here

    • HOMEWORK: Feedback Survey

    • Start Here! Pre Class Survey
  • 6

    STEP 3: Brainstorm Your Lead Magnet

    • VIDEO: Get Clear On Your Message (10min)

    • WORKSHEETS
  • 7

    STEP 4: Create Your Lead Magnet

    • Video: The Difference b/w a Lead Magnet and Landing Page

    • Video: Where to find FREE stock images (2min)

    • TAKE ACTION!

  • 8

    STEP 5: Create Your Landing Page

    • Video: How to Create Landing Pages

    • EXAMPLES: Landing Pages
  • 9

    STEP 6: Create Your Thank You Page

    • Video: How to Create Thank You Page

    • TAKE ACTION!
  • 10

    Week 3: Nurture With Newsletters

    • Start Here! Pre Class Survey

    • VIDEO: Welcome To Week 3!

    • ITINERARY: Week 3 Checklist

    • HOMEWORK: Submit Here

    • HOMEWORK: Survey
  • 11

    STEP 7: Create Your About Video

    • Video: Bio Video Prompts (10 min)

    • WORKSHEET: Bio Video Scripts

    • Examples: Julia's Bio Videos
  • 12

    STEP 8: Create Your Email Header + Footer

    • Video: How to design your email header in Canva (22 min)

    • Examples: Julia's Header/Footer
  • 13

    STEP 9: Write Your Welcome Sequence

    • Example: Julia's welcome email sequence

    • Take Action!
  • 14

    Week 4: Your "Bite Size" Offer

    • VIDEO: Welcome To Week 4 (13min.)

    • ITINERARY: Week 4 Checklist

    • SURVEY: Pre-Class Qs

    • HOMEWORK: Submit Here

    • HOMEWORK: Feedback Survey
  • 15

    STEP 10: Brainstorm Your Bite Size Offer

    • WORKSHEET: Your Bite Size Offer

  • 16

    STEP 11: Create Your PayPal Button

    • VIDEO: How to create a PayPal button (18min)
  • 17

    STEP 12: Create Your Invitation Page

    • EXAMPLE: Julia's Bite Size Offer

    • EXAMPLE: Julia's Thank You Page

    • EXAMPLE: Julia's "Cold Feet" Page

    • TAKE ACTION!

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.